Events and branded experiences are an integral part for growing loyalty, engagement and overall awareness within a brand’s existing and potential community. Technology has become a critical part of producing a worthwhile experience for a company's community. Pairing gadgets and emerging technology with a strong social media and physical presence increases a brand's ability to reach and create greater ROI for its activations.
Our July speaker was Natasha Mulla, Director of Experiential Marketing at Mashable. Natasha is responsible for the company's award winning events and experiential activations, globally. Projects under her management range from the interactive and meme-driven Mashable House and MashBash at SXSW to developing global conversations for good with the Social Good Summit. Prior to Mashable, Natasha was the Director of Events for Haymarket Media producing both online and in-person award shows and conferences for several different brands.
Thanks, Natasha, and to all the TFC members (new and old!) who came along - it was an excellent start to the day! Many thanks also to General Assembly for hosting and for their ongoing support of this community.