10/17/14 slides: 4 steps to being data-driven

To succeed today, brands need to be creatively powered and data-driven. Marketers need to focus on what really matters, recognize meaningful patterns and trends, and share insights and take action with teammates. 

In this session, we'll discuss: 

  • The 4 steps to being data-driven. 
  • How traffic sources fit together and what this tells you about the changing context of your customer.
  • What is attribution and why is it important? 

The more you see, understand and use your data to build on what works and eliminate what doesn't, the better you can connect, communicate and sell.